A destination community is defined as a place that uses its quality of place to motivate economic growth, in-migration, tourism with the assurance of access to recreation, entertainment, and leisure opportunities that fall within their interests and values. There are as many definitions of theses needs as there are potential visitors.
This is not striving to become a pure destination. A destination can be a corporately manufactured monoculture such as a Disney or Vegas. These can be highly orchestrated and controlled artificial environments. These are not always the most livable of locations but are typically dominated by large corporations with the financial resources to control and draw a local or recruited workforce. Who would want to live in a monoculture? Being a destination community is far more desirable from the residents and returning visitor point of view.
The question is what kind of destination community can you authentically be. What will protect values of the area and bring economic vibrancy. Systems must remain authentic to the nature of the area while also keeping relevant with their chosen recreation subculture trends. This allows systems to develop that are unique to the municipality or region the system is being designed for. The resulting destination must strive to deliver a triple bottom line: Economics – Conservation –Quality of Life.