Adding Value is a Long Term Game – David Twiggs

 

I wanted to share the great news from Savannah Lakes Village in McCormick SC and talk a bit about pace.  Adding value to create authenticity and the ability to reposition a community does not happen overnight.   The technology project that allowed SLV to become ” High Tech, High Nature,”  a tag line Kirk Smith created back in 2010 when marketing director for SLV,  was developed over many years. Kirk caught on to this concept early and knew the value it would create.  During those years, Kirk and I continued to create other value added products such as the Savannah Lakes Rod and Gun Club,  the Outdoor Adventure Club, and the context brand of the Little River Blueway Outdoor Adventure Region.  We looked at alternative housing typology with smaller footprints and denser design.  In other words, we focused on creating the conditions for future investment.  We did this daily.  The work and value is cumulative.  From planning individual road signs to creating regional partnerships, it is all part of creating authentic value that will attract quality investment.  To the layman, an announcement comes out in a paper such as one below and the thought is how fortunate for them.  In reality it is the result of many years of hard work adding value.  Create the conditions and the investment will come.  Congratulations to Kirk and the SLV Team for having the drive and focus take the value to the marketplace.  Thanks to Bob Stockton for the article below.

 

Rod___Gun_Club_-_Savannah_Lakes_Village

New Developers Enter into Contract to Purchase
Resort Peninsula & Undeveloped Village Acreage

Savannah Lakes Village announced last week one of the most significant McCormick County economic development projects since the creation of the Village itself in the late 1980s.

Better Homes and Gardens’ (BH&G) CEO Tommy Stephenson, Joe Todd, BH&G director of new homes development, and their development team have entered into a comprehensive contract to acquire the existing Savannah Lakes Resort lodge, conference center, two townhomes, the lakefront restaurant, and other undeveloped land along Highway 378 and Holiday Road. The deal would also provide access for BH&G to acquire existing homesites located in Savannah Lakes Village to fuel new housing development programs.

“This investment and redevelopment will ignite visitation and home building programs here,” said Village Chief Operating Officer Kirk Smith. “The resort peninsula is a first impression to visitors coming into South Carolina from Georgia, and we are pleased with the potential of Better Homes & Gardens’ acquisition and reinvestment in these important amenities.

“The broad objective is to re-invest in the resort peninsula, lodge, conference center and restaurant to make it a welcoming entrance to the Village and the County of McCormick,” Smith said.

The strategic acquisitions of these assets are part of a larger development initiative to enhance the Village’s discovery and visitation programs and support both residential and commercial growth.

“We are bringing stability to the table,” said Todd. “All the amenities needed for a great community are in place here, but the most important Village asset is the people. We want to help Village residents to grow this community the way they want to see it grow.”

“Beyond the near-term purchase of the assets is a longer-term objective to create various residential and commercial assets for the Village to realize its full potential,” Smith said. “The first phase of the development project for just the resort peninsula, as envisioned by the developers, will represent a multi-million dollar investment.

“Our development partners share in our values of doing this right, while building a good relationship with Village and county residents. They are in it for more than economic benefit. The actions of all parties are to build confidence and trust,” he said.

Increasing evidence of the relationship is visible in new homes under construction: a Discovery Home on Martin Drive expected to be completed in late January; four new models, and three new spec homes under construction. BH&G has begun Village advertising in Augusta media and will announce major kick-off events — ribbon cuttings and open houses — when warmer spring temperatures occur.

Courtesy of the McCormick Messenger, Story by Bob Stockton (Parts Omitted)

 

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